NEWS & EVENTS
Monday, November 28, 2005
American Heart Association Creates First RFID-Enabled SmartEvent™
American Heart Association Creates First RFID-Enabled SmartEvent™ AHA Scientific Sessions Creates Industry Milestone
Dallas, Texas, November 28, 2005—The American Heart Association (AHA) recently advanced the quality of interaction at face-to-face events when it became the first medical show to implement SmartEvent™ technology with RFID at its 2005 Scientific Sessions, held in Dallas November 13-16.
“Our goal was to significantly enhance the end user experience by personalizing the event around the unique needs of each participant,” remarked Leigh Ann Stockard, Vice President, Meetings at AHA. “We also wanted to improve the quality and flow of information. We accomplished all of these objectives by integrating RFID with SmartEvent technology, while adding value to the event experience for attendees and exhibitors alike.”
Rick Geritz, CEO of BDMetrics, commented that this was the first time doctors, technicians and business people had scientific sessions customized to their needs and “on demand” before, during and after the event. This was accomplished through the seamless integration of multiple systems while the end user was exposed to just one interface that focused on user satisfaction and personalization to optimize their experience.
According to Ed Sharter, CEO of Conferon Global Services, Inc., “These sessions utilized the most advanced collection of modern technology, including RFID, SmartEvent, and .Net registration from ExpoExchange, combined with BDMetrics You-Based™ technology. The results of this integration provided AHA with powerful post-show data and a platform that reduces costs while improving ROI and user satisfaction.”
About BDMetrics
BDMetrics develops You-Based™ relationship analytics technology for the events industry that empowers owners to dynamically personalize the event experience around the unique needs and interests of each active or prospective attendee and exhibitor. Adopted by many leading industry events, this powerful You-Based™ technology drives attendance, increases exhibit sales and reveals critical market intelligence to improve event performance. For more information contact Eric Newman at enewman@bdmetrics.com or 410-402-1037
About CGS/ExpoExhange
ExpoExchange, a Conferon Global Services Company, offers true, full-service meeting registration, sales lead management and online event service solutions to America's premier events. ExpoExchange is headquartered in Frederick, Maryland and has more than 250 employees.
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