“SmartBooth helped ENEA more than double our qualified lead count. In addition we were able to sub-stantially decrease our cost per lead. The Embedded Systems Conference was a huge success for us this year.”

Director of Marketing
ENEA

NEWS & EVENTS

Tuesday, October 31, 2006

BDMetrics Releases “Face2Face Interactive” for Tradeshow Owners
and Associations

A powerful and simple- to-use, online interaction—enhancing the user experience with a seamless
and consistent presentation.

October 31, 2006, Baltimore, MD —BDMetrics announced today the launch of Face2Face Interactive™ for the tradeshow and association markets. Face2Face Interactive™ is a revolutionary new medium that combines the best
of online marketing with the power of face-to-face marketing.

Face-to-face marketing is ranked by marketers as having the highest ROI while online marketing is the fastest growing medium. Face2Face Interactive™ harnesses online for the exhibition and meeting industry in a way never before possible. William Carteaux, President and CEO of the Society of the Plastics Industry (SPI) remarked, “with Face2Face Interactive™, BDMetrics has taken the power of personalization to a whole new level. This product gives associations and event owners a highly scalable way to drive personalized relevance to ever member, attendee, and exhibitor.”

Rick Geritz, CEO of BDMetrics remarked, “Face2Face Interactive™ radically accelerates the face-to-face experience by allowing you to personally communicate to important members, buyers, exhibitors, or attendees utilizing the Internet in a personal way. The very reason why CMOs and marketers like tradeshows and conferences is the personal face-to-face experience. Face2Face Interactive™ adds the human aspect to the online experience before the meeting ever happens.”

About BDMetrics
BDMetrics is the creator of You-Based™ personalization technology for leading tradeshows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce.

For more information go to BDMetrics website at www.bdmetrics.com or contact us at info@bdmetrics.com
or at 410-420-1028. To see examples of Face2Face Interactive™, go to our showcase .

Download a version of the press release.