NEWS & EVENTS
Wednesday, September 13, 2006
BDMetrics Announces the Release of SmartPlatform™ for Event Owners
SmartPlatform™ seamlessly integrates existing in-house-developed systems and web sites with BDMetrics’ ROI and Personalization Technology
Baltimore, September 13, 2006— BDMetrics announced today the launch of SmartPlatform™, a single web platform solution for associations and independent event organizers that seamlessly integrates BDMetrics’ proven Personalization and Justification (ROI) technology with existing in-house systems. SmartPlatform was built from the ground up to make personalization, ROI, and relevance the focal point for the attendee and exhibitor experience, while drastically reducing the cost of maintaining several disparate web-based sites, applications, and task paths.
Don Mahoney, COO of BDMetrics said, “Event organizers often maintain or contract to support up to 10 different services for their events, each of which has a different design and typically presents a different user experience. With very little unification among the various point solutions and databases that span the event lifecycle, it is difficult for event producers to embed personalization and ROI into their web-based user experience. Consequently, we have seen a significant increase in the number of customers asking us to integrate our technology with their existing in-house web sites to create a unified, high-value and relevant user experience.”
SmartPlatform now allows event organizers to achieve these key results:
1) Embedded personalization and ROI into the entire event experience lifecycle
2) Cost reduction as multiple, disparate systems are unified and maintained as one
3) Additional revenue streams drawn from the monetization of rich, new behaviorally-based analytics.
What is SmartPlatform?
SmartPlatform is web-enabled platform that has been designed specifically to add personalization, ROI, and relevance into the show experience while leveraging connectivity to all key functions such as registration, exhibitor data collection, site search, prospect capture, print directory preparation, and reporting,. SmartPlatform provides event operators with a single icon on their desktop that reports all the key vitals of the show and the health of the database. “It’s like the Microsoft® Office® for the event industry”, observed Mahoney.
Web sites and applications built for tradeshows and conferences have traditionally been built for a single function without any development to embed ROI and personalization that focuses on the end user experience. SmartPlatform™ delivers a proven, pre-built design that takes existing web sites and applications integrates them seamlessly with ROI and personalization, resulting in a high-value personalized user experience.
“The decision to adopt SmartPlatform for NAB allowed us to reduce our in-house development costs and improved the experience for our [exhibitors and attendees]. With SmartPlatform, we can offer personalization and know who our site visitors are, welcome them by name, and recommend specifically what they need to help justify their visit to our show. We also ended up with a modern platform with all ROI and personalization functionality and numerous new features that rolls up to an on demand executive reporting module.” remarked Justine McVaney, Vice President NAB Conventions.
About BDMetrics
BDMetrics is the creator of You-Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships, and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce.
For more information go to the BDMetrics website at www.bdmetrics.com or contact us at info@bdmetrics.com
or at 410-420-1028
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