NEWS & EVENTS
Wednesday, August 1, 2007
BDMetrics Announces MyTradeshowNewsTV™ for Event Producers
Technology enables event owners to launch their own TV News Channel
August 1, 2007, Baltimore, MD —BDMetrics announced today the introduction of MyTradeshowNewsTV, a powerful new communication resource for trade show organizers. MyTradeshowNewsTV utilizes BDMetrics’ patent pending “Text2Video” technology that transforms important new and existing content (press releases, announcements, breaking news, videos, etc. ) into a compelling media experience for exhibitors and attendees before, during and after the event.
Matt McLaughlin GM of BDMetrics’ Media Business (BDMB) remarked, “This launch of MyTradeshowNewsTV empowers our show organizers with the ability to launch and operate their own internet television channel which translates into enhanced messaging and brand visibility as well as important new revenue opportunities.”
Trade shows create some of the most compelling messaging and content, but too often it is never seen or heard by the targeted audiences. MyTradeshowNewsTV brings to life that powerful content with an effective and easily administered communication channel which professionally delivers breaking news and announcements directly to the event community audience …and beyond.
Steven Hacker, CEO of IAEE says, ”Congratulations to BDMetrics on the launch of MyTradeshowNewsTV. It will, no doubt, help to promote the value of exhibitions, especially to the generations of younger people who are primarily video-oriented. The vast array of communication channels that exists today requires organizers to communicate their important messages across many different channels --- MyTradeshowNewsTV creates some very promising opportunities to do so in the video segment."
Tom Egan, Vice President for PMMI, the association who owns and runs PackExpo International, PackExpo Las Vegas and PackExpo Mexico says “ PackExpoTV now allows PackExpo to run their own branded TV news desk that operates on our tradeshow web site promoting the show to a worldwide internet audience running a series of compelling news stories to promote our show”
To schedule installation of MyTradeshowNewsTV at your show, please email mytradeshownewstv@bdmetrics.com
About BDMetrics
BDMetrics is the creator of You-Based™ personalization technology for leading tradeshows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce.
For more information go to the BDMetrics website at www.bdmetrics.com/tradeshowtv.html or contact us
at 410-420-1028.
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