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Director of Marketing
ENEA

NEWS & EVENTS

Thursday, July 20 , 2006
Contact: jchalden@bdmetrics.com

BDMetrics Announces ROI Sales Certification Training for Exhibit Sales Teams

Certification program features techniques and tools proven to boost event exhibit sales and retention

Baltimore, MD (July 20 2006) – BDMetrics, the industry leader in Event Personalization and ROI Technology, today announced the launch of its ROI Sales Certification Training program for trade show sales teams. The intensive day and one-half certification training is anchored in BDMetrics' Six Stage ROI Selling Process™ . The program provides exhibit sales personnel with detailed instruction on the technology based techniques and tools which are driving exhibit sales and accelerating exhibitor ROI in many of the industry's leading events.

“The ROI Sales Certification is critical to anyone wanting to effectively sell in today’s competitive world of event sales,” remarked Dan Cole, Vice President of Sales for the International CES. “I had my entire team trained with the process and have been utilizing this resource in all areas of new sales and retention for the upcoming CES. We as an industry can’t just sell just ‘real estate’ anymore. Exhibitors demand ROI and this process advanced the CES sales organization so they can speak the language of CMOs and CEOs....which is ROI.”

Dave Haas, BDMetrics' Vice President commented, "This certification program was the collaborative product of working with seasoned exhibit sales teams from leading trade shows across a wide spectrum of industries. The "Six Stage ROI" selling process provide event sales people with a powerful sales process and supporting tool to use ROI to close business. By way of comparison, the evolution of our program is not dissimilar to the manner in which sales processes were built around CRM tools.” Haas continued, " Armed with these new techniques and data tools, event sales professionals are now able to accelerate exhibit sales, reduce exhibitor attrition, develop more strategic senior level exhibitor relationships, identify and address a wider range of exhibitor event objectives, offer new and more productive sponsorship and visibility options, and increase exhibitor ROI."

To learn more about ROI Sales Certification training contact: sales@bdmetrics.com or call 410-402-1028.

About BDMetrics
BDMetrics is the creator of You Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience that and “Converts their events into communities and their communities into commerce for their customers and members”