“SmartBooth helped ENEA more than double our qualified lead count. In addition we were able to sub-stantially decrease our cost per lead. The Embedded Systems Conference was a huge success for us this year.”

Director of Marketing
ENEA

NEWS & EVENTS

Friday, July 7 , 2006

BDMetrics Establishes European Presence

Paris Office Signals Growth in International Demand for the Company’s Technology

Baltimore, MD (July 7, 2006) – BDMetrics today announced the opening of its first international office, to be located in Paris, France in response to growing European demand for its powerful event personalization and ROI technology. BDMetrics’ You Based™ technology has been enthusiastically adopted by international attendees and exhibitors participating in leading US-based trade shows. Now demand for the deployment of these ROI tools in leading European events can be better served by a European presence.

Don Mahoney, Chief Operating Officer at BDMetrics, remarked, “The establishment of our European presence also coincides with the roll-out of our new language translation technology called Global Event Connect™ which empowers attendees and exhibitors to explore personalized show content and connect with others in their own languages. The initial release will feature seven languages and will further enhance the user experience and show value”. He added, “Our expansion into Europe will provide local support for a growing base of international customers and serve as a resource for BDMetrics sales and marketing technology training.”

About BDMetrics
BDMetrics is the creator of You Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce. Event organizers looking to build personalization into their events and drive more ROI can contact BDMetrics at info@bdmetrics.com or +1-410-402-1028.