NEWS & EVENTS
Thursday, July 6 , 2006
BDMetrics Announces the Release of Global Event Technology
for Tradeshow Owners
New Technology opens the gateway of International Business with Launch of Dynamic Portal Translation for Tradeshows
Baltimore, July 6 2006 – BDMetrics, the leader in Event Personalization and ROI Technology, today announced the launch of its Global Event Technology ™ capability for international tradeshows and events. Global Event Technology personalizes the international event-goer's experience by providing access to event content and recommendations on why a participant should attend an event - all in the native tongue. The tool allows exhibitors and attendees to dynamically communicate in native languages before the show ever begins, dramatically enhancing the show experience and ROI for international attendees and exhibitors.
According to Cherif Moujabber a consultant who specializes in building international markets for several large events “Non-domestic registrants account for anywhere between 5% and 15% of all participants at today’s major tradeshows and events, and represent more than half of the business development potential that such events naturally create. Unfortunately, much of that potential remains untapped primarily because registrants lack the ability to reliably connect with one another in a systematic way in their own language.”
Don Mahoney, Chief Operating Officer for BDMetrics explained, “Using a combination of structured and unstructured translation methodologies combined with BDMetrics patented You Based™ technology, Global Event Connect will allow a potential attendee to personalize their experience and receive personalized recommendations around exhibitors, products, sessions and peer introductions in English, French, Spanish, Chinese, Spanish Japanese and Korean languages. In addition, it will allow participants to network with one another before the show, introducing themselves in one language, meanwhile equipping recipients to dynamically translate their communications in another. This technology will remove the barriers of communication and increase the event experience for all.
Earlier this year in Paris, SITL Europe - the largest European transportation and logistics tradeshow - pioneered the launch of the first multi-language personalization portals for events, equipping visitors with core content and recommendations in both French and English. Global Event Connect takes this effort to the next level, delivering dynamic, in-situ translation of all content and breaking language barriers around international peer networking.
Pack Expo International 2006, International CES 2007 and ISA International Sign Expo 2007 will roll out global connect technology in their upcoming shows in later this year and in 2007. Lori Anderson CEO of International Sign Expo remarked “Personalizing the show experience to deliver targeted and relevant content and facilitating high-value introductions for all international event participants is a key step to moving the entire tradeshow industry forward. BDMetrics is now taking these principles global while addressing a very important constituency at any international tradeshow or event.”
About BDMetrics
BDMetrics is the creator of You Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce. Event organizers looking to build personalization into their events and drive more ROI can contact BDMetrics at info@bdmetrics.com or +1-410-402-1028.
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