NEWS & EVENTS
July 2006
Contact: jchalden@bdmetrics.com
BDMetrics and SPI Announce Year Round Industry Business Development Alliance
Collaboration Will Employ BDMetrics’ Event365 Technology Tools
Baltimore, MD (July 2006) - BDMetrics and SPI, the Society for the Plastics Industry, announced today the release of NPE365 which will arm the association and its members with BDMetrics’ business development technology tools on a year round basis. SPI President and CEO, Bill Carteaux stated, “Our successful business relationship with BDMetrics in equipping our trade show exhibitors and attendees at NPE2006 with these powerful new technology tools has received nothing but high marks. It has dramatically elevated the value of the event for all participants. This extended collaboration with BDMetrics we allow us to aggressively support the business development objectives of our member companies throughout the year.”
The BDMetrics year round product is called Event365 and it is anchored in the company’s patented ROI event technology which now empowers many of the world’s largest and most influential trade shows. Event 365 extends the power and purpose of the trade show into a 365 day community, building business relationships for members, attracting new members and producing important new revenue streams to support the mission of the association.
“Event365™ dramatically extends the value and function of a trade show by positioning the event and the association as the most cost effective resource for year round personalized business development activities and for accessing real time market space intelligence”, remarked Rick Geritz, CEO of BDMetrics.
Event365™ combines BDMetrics portal-based ROI technology for event participants with proprietary search engine analytics to enable associations to both accelerate and personalize business connections from the entire industry community on a year round basis. This powerful fusion of technology tools emerged from the recently announced BDMetrics collaboration with PMMI, the leading association in the packaging industry, which for the past five years has successfully operated a web based, search engine supported business development service for its members.
SPI’s Bill Carteaux further stated, “Not only do these tools provide our member companies with a powerful return on their dues investment, but they also provide SPI with access to real time marketplace intelligence, enhanced relationships with industry portal users and new revenue streams to support all our association and event objectives.” He added, “It sure is great when a business relationship with a vendor turns into a creative partnership that benefits everyone.”
About BDMetrics
BDMetrics is the creator of You Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience that and “Converts their events into communities and their communities into commerce for their customers and members”
Event organizers looking to build personalization into their events and drive ROI can contact BDMetrics at info@bdmetrics.com or +1-410-402-1028.
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